While retail pharmacies have been offering incentives for consumers to switch their prescriptions for years, many are hoping that new types of coupons may fan sales into new life. During a difficult economic time, when some consumers delay filling their prescriptions or stop taking medications, pharmacies are looking for new ways to get business.

One creative new program from CVS rewards loyal customers with $2.00 off their prescriptions. From May 1 through June 15, CVS is offering $2.00 in “Extra Bucks” to customers who use the CVS “ExtraCare” rewards card to purchase their prescriptions. The “Extra Bucks” are issued to customers in the ExtraCare program quarterly.

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The pharmaceutical industry and regulators are adjusting to the advent of personalized medicine, said Lawrence Lesko, PhD, FCP, the director of clinical pharmacology and biotherapeutics for the U.S. Food and Drug Administration (FDA), during a recent lecture at the University of Maryland School of Pharmacy. He predicted that by 2019 a typical pharmacy will display extensive racks of self-testing kits for the risks of gene-associated diseases and a counseling center along side the prescription counter, where the pharmacist will help patients manage drugs designed for their personal genetic makeup.

Changes will be the inevitable fruits of personalized medicine now taking root, Lesko said, adding that “precision medicine” may have been a better popular name for personalized medicine.

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Taking aspirin just once a year could lower the risk of stomach cancer by more than a third,” says theDaily Mail in one of several media reports claiming that aspirin can cut the risk of developing the disease.

The study behind these reports followed over 300,000 people aged over 50 for seven years, comparing their use of aspirin and other types of pain-relief drugs with rates of stomach and oesophagus cancer. The researchers found that the risk of a certain type of stomach cancer was 36% lower among people who had used aspirin at least once in the previous 12 months.

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Clinical pharmacy services can significantly help curb prescription drug spending and other healthcare costs, according to a new study. According to the University of Illinois at Chicago, for every dollar spent by hospitals and health systems to provide clinical pharmacy services, $4.81 was saved by the resulting lower drug costs, reductions in adverse drug events and medication errors, and other savings.

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Hari ini WashingtonPost.com menurunkan berita tentang program gratis untuk masyarakat yang akan menebus resep antibiotik. Penggagas program tersebut adalah Giant Food stores. Menarik untuk disimak karena program ini dikemas dengan bungkus membantu masyarakat yang mengalami penurunan daya beli akibat krisis ekonomi.

Saya sengaja memuat tulisan ini sebagai langkah antisipasi bagi kita, karena bukan tidak mungkin raksasa raksasa retail yang sudah masuk ke Indonesia dan memiliki (bekerjasama dengan) apotek didalamnya melakukan hal yang sama. Memang dikatakan bahwa program tersebut merupakan bentuk kepedulian mereka terhadap korban krisis ekonomi, tapi jangan lupa bahwa yang namanya bisnis tetap bisnis dan tujuannya apalagi kalau bukan bermotif profit.

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